{"content_id":"1828455","content_type":"product"}
4.41
180
5
4
3
2
1
66
Reviews
- Hwahae UserCombination SkinAtopy SkinSensitive SkinDec 21, 2022
The BBIA Shade Shadow is truly well-crafted. True to its 'Born Innocent' name, it gives a pure and innocent color payoff. I'm really enjoying using it. As you can see, the lid has flown off. This happens every time. I wish it were a bit more durable. - Hwahae UserDry SkinAug 14, 2022
The color payoff is fantastic and it has great staying power. It's absolutely top-notch! Be cautious as it may cause blemishes. Take care and use with caution. - Hwahae UserCombination SkinAcne SkinSensitive SkinOct 8, 2021
I bought this for 3,500 won on Coupang. I purchased it because I heard the deep undertone shade is great as a base shadow. Compared to Etude's Cafe Latte Milk, it has less of a white cast, less pink, and a bit more beige. The color payoff is quite generous and applies smoothly. The BBIA case feels too loose. I'm a fan of BBIA's cream blush, but this packaging seems rather cheaply made... - Hwahae UserCombination SkinAcne SkinSensitive SkinJun 2, 2021
The 'Born Pure' color is great as a base before applying other eyeshadows, and it's also nice on its own for creating a natural eye contour. It's the go-to shadow when I'm wondering, 'Which eyeshadow should I wear today?' I sometimes use it as a blush base or mix it with more pigmented blushes. True to its name, it gives off a lovely and cute innocent vibe, which I really like! There's some excess powder when using a brush, which is a bit of a downside. But apart from that, it's absolutely wonderful! - Hwahae UserOily SkinMay 5, 2021
The color comes out beautifully vibrant! It's so satisfying to see the shade match exactly what's shown on the website. When you layer 3-4 coats, it can look a bit heavy and the color becomes a tad overwhelming, which is somewhat disappointing. With just one or two light applications, the color payoff is truly gorgeous and vivid, making it perfect for everyday use! It gives that effortlessly chic vibe. - Hwahae UserNormal SkinAcne SkinFeb 28, 2021
My absolute favorite eyeshadow... It's become an essential I can't live without. Sometimes I even go out wearing just this. It applies so naturally, giving a subtle color that's not overwhelming. You can use it comfortably without feeling self-conscious. Above all, the eyeshadow colors are absolutely gorgeous. The biggest drawback of this product is that the case durability is extremely, extremely weak. I dropped it once and the top and bottom immediately separated. So now I'm using it held together with tape. - Hwahae UserCombination SkinSensitive SkinDec 15, 2020
The color payoff is really pretty and just right. True to its name, it allows for a fresh and innocent makeup look. There's way too much excess powder. Even when I'm gentle with the brush, a ton of powder comes out. - Hwahae UserCombination SkinAcne SkinSensitive SkinAug 17, 2020
Color: A brownish-orange shade perfect for creating depth and dimension! Price: Only 3,500 won! Pigmentation: The color payoff is seriously impressive, it applies beautifully with just one swipe... Unfortunately, there's quite a bit of excess powder fallout. It tends to settle on the eyelashes, leaving a noticeable white residue. - Hwahae UserCombination SkinAcne SkinJun 28, 2020
True to its name, it gives off a pure and innocent vibe. Sometimes, applying this color alone creates a uniquely beautiful look. The downside is that it's a warm shade. As someone with a cool undertone, I face an undertone dilemma when doing the rest of my makeup. - Hwahae UserOily SkinAcne SkinSensitive SkinApr 21, 2020
I bought this as a base, and it pairs wonderfully with my pink eye makeup! The color payoff is great, and it complements my look perfectly. To be honest, I can't think of any downsides. I've been using it consistently and loving it so far.