{"content_id":"1828455","content_type":"product"}
4.41
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5
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1
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Reviews
- ki**********Combination SkinSensitive SkinAtopic SkinRecommendedDec 21, 2022
The BBIA Shade Shadow is truly well-crafted. True to its 'Born Innocent' name, it gives a pure and innocent color payoff. I'm really enjoying using it. As you can see, the lid has flown off. This happens every time. I wish it were a bit more durable. - 13******Combination SkinBrightening/Dark SpotsSebum/BlackheadsRecommendedDec 8, 2022
The iconic 'Born Innocent' shade is perfect as a base eyeshadow The only downside is the outdated packaging from before the product was revamped - so******Combination SkinInner DrynessEnlarged PoresRecommendedAug 21, 2022
I've been hooked on BBIA eyeshadows for years now. Even when I try other brands out of curiosity, I always end up unsatisfied and coming back to these. The 'Misutgaru' shade is perfect for everyday wear. I keep 3-4 of these stocked up at all times! If you prefer a natural look, you'll be satisfied. However, if you're after intense pigmentation, you might find these lacking. - Hwahae UserDry SkinRecommendedAug 15, 2022
The color payoff is fantastic and it has great staying power. It's absolutely top-notch! Be cautious as it may cause blemishes. Take care and use with caution. - Hwahae UserCombination SkinAcne SkinRecommendedMay 24, 2022
This is one of my most frequently used eyeshadows. It applies smoothly and the color is beautiful. I'm using it so well that I honestly can't think of any downsides. - Hwahae UserOily SkinRecommendedMay 10, 2022
If you want to look naturally pure, apply this. I bought it after seeing my friend's eye area one day. The secret to her incredibly innocent-looking eyes was this product. It truly lives up to its name, making you look innately pure. These days, when we're tired of masks but still need to wear makeup, I just dab this on. Then, I lightly touch up my lashes with Aritaum's Idol Lash. The result is a perfect 'effortlessly chic' look - not completely bare-faced, but not overly done either. It's that sweet spot of looking naturally beautiful. It seems to suit warm complexions better than cool ones. There's a lot of excess powder fallout. However, the color is so pretty that I just dust it off and use it anyway. Some reviews mentioned the case being fragile, but even though I have a knack for destroying almost everything I touch, mine is still holding up well and I'm using it without issues. If you apply this and then give your lashes a little curl, it looks even more beautiful. 
01*****Combination SkinSensitive SkinRecommendedJan 19, 2022I have a summer cool light skin tone with a deep undertone, falling into the 19 shade range. A personal color expert YouTuber, Yui-re, recommended light undertone shadows, which happen to be the BBIA Born to Be series in shades 7, 8, and 9. So, I decided to buy them all! ★Shade 6 Born Innocent★ This peachy apricot-beige color gives an incredibly innocent and delicate look when applied to the eyes. Since I have a deep undertone leaning towards light, I use this color daily and it looks absolutely beautiful! The color applies very softly, so you need to layer it multiple times for a more intense look. However, this also means it looks very natural. BBIA doesn't have a palette case for their single shadows, so I was wondering how to store them. Then I remembered I had a Fillimilli 5-piece brush set case at home, and the shadows fit perfectly! Even better, it can also hold two BBIA Slim Gel Pencils, which is fantastic! If you're looking for a case for your BBIA shadows and also need a good value 5-piece brush set in the $10-20 range, I highly recommend the Fillimilli brush set! - eu*********Oily SkinAcne SkinRecommendedNov 9, 2021
I bought this because intense eyeshadows don't suit me, and it's perfect as a subtle, natural shadow. It's a light brown shade that looks incredibly natural. I didn't experience any excess powder fallout. The staying power is impressive. It's beautiful when used as a blush too. I highly recommend this for warm-toned individuals. Those with cool undertones should avoid this product. It's quite sheer, so you need to apply multiple layers for noticeable color payoff - one application isn't enough. It works wonderfully when applied under the eyes. - Hwahae UserCombination SkinSensitive SkinAcne SkinRecommendedOct 9, 2021
I bought this for 3,500 won on Coupang. I purchased it because I heard the deep undertone shade is great as a base shadow. Compared to Etude's Cafe Latte Milk, it has less of a white cast, less pink, and a bit more beige. The color payoff is quite generous and applies smoothly. The BBIA case feels too loose. I'm a fan of BBIA's cream blush, but this packaging seems rather cheaply made... - to********Combination SkinSensitive SkinAcne SkinRecommendedJun 2, 2021
The 'Born Pure' color is great as a base before applying other eyeshadows, and it's also nice on its own for creating a natural eye contour. It's the go-to shadow when I'm wondering, 'Which eyeshadow should I wear today?' I sometimes use it as a blush base or mix it with more pigmented blushes. True to its name, it gives off a lovely and cute innocent vibe, which I really like! There's some excess powder when using a brush, which is a bit of a downside. But apart from that, it's absolutely wonderful!
